LL Cool J + The GAP + FUBU = The Greatest Cross-Branding Campaign in HIP HOP HISTORY!!!

This campaign is ICONIC! It help turn FUBU from urban fashion's lowkey best kept secret to a Billion Dollar Empire!!! Because of the success of Phat Farm/Baby Phat, Sean Jean, Rocawear & G-Unit Clothing moving forward, this power move by LL Cool J gets overlooked sometimes. I actually remember this commercial growing up & because The GAP was such a huge conglomerate at the time, it was a win-win situation for everyone involved. It introduced FUBU to the masses, upped The GAP's stock even more & further extended LL Cool J as an individual brand, seeing as how he was the star of the CBS/UPN sitcom "In The House", he would also become a spokesperson for Coca-Cola & he would go on to get other movie roles moving forward. Also around that time, LL would go to win a Grammy for his song "Hey Lover" featuring the legendary Diamond selling R&B group Boyz II Men!!!

All in all: The Ladies Loved Cool James even more & the whole world was wearing FUBU! What A Time!!! Salute to everyone involved.

https://lnkd.in/dzW7V8Bn